Allison Fox
Today has been a completely different day. After reading the nasty headlines, I decided to close off from the outside world and do what I know best: make a f*****g mean advertisement campaign, and create content for social media.
Besides the already heavy workload this time, I had to develop a creative way to turn the page around for Jay. This media s**t will affect him more than me, even when my name is the one being smeared. He is the one who is a public figure, he is the one whose image appeals to sponsors, not mine.
I had to humanize, not only him, but other athletes, who had been judged and tried without a chance to speak their sides of the story. My office was in complete chaos, scattered paper all around me, while I was on my knees placing a creative strategy in motion. ……
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